In this lecture, We'll try to understand the program policies of Google Adsense, I'll add some insights to this myself. AdSense is Google's advertising program that lets you place Google ads on your Web site and earn revenue.
In order to ensure a good experience for users and advertisers, publishers participating in the AdSense program may not: Compensate users for viewing ads or performing searches, or promise compensation to a third. Google AdSense is a program run by Google that allows publishers in the Google Network of content sites to serve. This website violated Google's AdSense Program Policies by displaying AdSense alongside sexually explicit.
You see, the Adsense Policies for it’s program are taken very seriously and the unsuspecting and somewhat ignorant blogger can wake up one morning with their account removed and their website banned from the program. Find Google AdSense Certified Partners based in: Acqua. Google updated its Adsense Program policies yesterday (you can find the updated policy here). As usual, Jennifer Slegg at Jensense has a good summary on the changes. To me, the interesting things to note are: 1.
When getting started with AdSense you need to accept the AdSense Program Policies. But who is reading policies these days? However, in terms of AdSense, knowing one or the other policy makes a lot of (Ad)sense and can prevent. Our AdSense program policies are defined to ensure we all preserve a healthy ecosystem for users, advertisers and other publishers, and compliance with these policies is an absolute must for every publisher.
Google Adsense Program Policies - Google Adsense Help. All publisher k liye zaroori hai k wo Google k Advertising Program (Adsense) me participate karny se pehly niche di gae Program policies ko attention k sath read kar len. Agar aap Google ki permissions or policies ko apni website par apply karny me fail ho gae to Google kisi bhi time aap ki site ko serve kiye gae ads ya aap k Ad.
Google AdSense updated his or her program guidelines currently. Many of the usb ports seemed to be just making clear or maybe formally producing modifications in order to guidelines (such seeing that pictures near to advert.
Sense Account ko hi disable/block karny k right reserve rakhta hai. Ek bar aap ka account kisi bhi reason se disable ho gya to phir aap kabhi bhi Adsense program me participate nai kar sakty. Google Ad. Sense ki Policies k sata sath aap ko Kuch Terms and Conditions ko accept karna hota hai, Is liye Aap ko Google Adsense ki policies or Tems and Conditions ki updates ko check karty rehna chahye kyun k Google kisi bhi time usy ko change/update kar sakta hai, Ab ye responsibility aap ki hai k Google ki posted policies ko time to time check karen, Wesy Some time aap ko updates ki email receive ho jati hai but Google k liye zaroori nai k aap ko btae k us ne apni policies ko update kiya hai. Ye Policies Google ki authorized team ki permission se Adsense policies k page se li gae han, So read with carefully before invalid used of your Ad. Sense account. Invalid Clicks and Impressions: Koi bhi Publisher apny ad par Self/Artificially click kar sakta hai or na hi kisi manual method se impressions increase kar sakta hai. Google k ads par sirf genuine interested user hi click kar sakta hai, kisi bhi artificial method se Google ads par generate kiye gae clicks or impressions strictly prohibited han. Prohibited methods me repeated manual clicks ya impressions, automated tools, robots ya deceptive application se generated clicks ya impressions include han, but is me isi tarha k other methods bhi shamil han, So always remember k kisi bhi reason se apny ads par click karna strictly prohibited hai.
Encouraging Clicks: Publisher apny relative, friends ya other people se apny ads par click nai karwa sakty, Isi tarha click hasil karny k liye aap koi deceptive methods use nai kar sakty. IS me ye baat bhi include hai k aap kisi user ya third party ko Adsense ads ya us k sath place kiye gae kisi other image par pesy dy kar bhi click karny k liye nai keh sakty. Google Chahta hai k user ko publishers se good exprerience ho, Is liye publishers ko Adsense program me participate karny k liye Google ki restrictions se avoid karna ho ga. User ko ads view ya search karny k liye pesy dena ya isi method se third party k sath same behavior karna. Publisher ka koi attractive phrase use karty howe User ko click karny k liye encourage karna like; . Arrows ya kisi other graphics k through user ko ads ki taraf attention dilana.
Individual ad k sath koi wrong image place karna. Floating box or script me ad place karna. Website ka content, Ad format se change/difficult hona. Google k ad units k uper misguide karny k liye koi phrase likhna like; “Sponsored links”, “Advertisements” “Favourite Site” ya “Today Top offer” etc. Content Guidelines: Publisher Adsense k ads ko kisi esy page par display nai kar sakta jis ka content Google k Program Guidelines k against ho. For example; voilent, adult or advocating racial intolerance etc.
Ad- sense does not allowed the sites to display Google ads with given bellow content types or links. Mature, Adult Content ya Pornography. Content with Violation. Esa content Jo kisi ko hate kary, personal ya kisi group k against violence ko promote kary, For example; race origin, gender, religion, veteran status, harassment, sexual identity or bullying etc. Drugs content, prescription or its products.
Any type of Beer or Alcohol products. Display the tobacco related products for sale.
Display any type of Weapons for sale. Content or any offer to encourage users to click ads, Searching their site, browsing some sites and reading specified emails. Any Type of illegal content which encourage illegal activity at other’s legal rights. Google ki prohibited websites me esi sites bhi include han jo copyrighted material or files ko display karti han, ya esi websites k link provide karti han jo copyrighted material provide karti han. Counterfeit Goods: Adsense publisher Google k ads ko esy web pages par display nai kar sakta jahan fraud products ki sale ya promotion ki offer di gae ho.
Counterfeit product esi goods hoti han Jin par kisi company ya author ka logo ya trademark hony ki waja se right protected hon, but kuch people esi genuine product ki naqal kar k usy market me sale karty han. Webmaster Guidelines: Google Adsense friendly website create karny k liye zaroori hai k publisher Google Webmaster Toolsse poori terha adhere ho, For example; 1. Kabhi bhi apny webpage content URL ya Meta tag me non- relevant or repeated keywords add na karen. Webpage par hidden links ya text add na karen kyun k Google k Crawl to usy find kar len ge.
Kabhi bhi affiliate marketing k through earn karny, Search engine me rating increase karny ya kisi other reason se webpage par fake content add na karen. Kabhi bhi kisi ko manipulate karny k liye fraud content add na karen. Hameesha useful or informative content publish karen Jo aap k goal ko clear kar dy.
Traffic Sources: Google ads esy pages par place nai kiye ja sakty jin par traffic bohut se sources se aati ho. For example; publisher kisi paid to click program me participate kary ya kisi software ya application k through unwanted emails or ads k links send kary, Isi tarha adsense publishers k liye zaroori hai k un k pages Google ki Landing Page Guidelines k mutabiq hon. Agar aap chahty han k aap k users or Google k advertisers ko aap ki site se acha experience ho to aap ko Google k ads apni site par place karny k liye niche diye gae actions se avoid karna ho ga.
Third party services to generate impression and clicks, like PTC, PTS, Click exchanging, Automatic surfing etc. Use unwanted methods to send fake emails or advertisement at third party websites. Google k searching box, results or ads ko toolbars jesy kisi software k through display karna. Webpage opening me kisi software k through popups bhi open kar dena ta k user click karen, user ko unwanted sites par redirect karna or user k browser ki setting ko change karny k liye interfere karna. Ye publisher ki responsibility hai k wo check kare k kisi affiliate ya ad- network ki waja se us k adsense ads waly pages par direct traffic to nai aa rahi. Online advertising methods k through traffic ko apni site par lana, Jis se user foran samaj jae k usy is page par laya gya hai, for example; yahoo chat rooms etc.
Ad Behavior: Publishers ko Adsense ad code ko modify karny ki permition sirf is had tak di jati hai k modification artificial ho or na hi ad performance or advertisers k liye harmful ho. Ad Placement: Publisher ko variety of placements or ad formats provide kar k encourage kiya jata hai k wo good result hasil karny k liye ad ki jaga or format change kar k experiment karen, but Googel Adsense ad code ko emails, pop- ups, software jesi inappropriate places par display karny ki permission nai deta. Publishers k liye zaroori hai k apni product se related google ki policy se waqif hon.
If you want to get more information, Please see Google policies for Ad placement. Google k search box, results or ads niche di gae kisi application k sath integrate nai hony chahyen. Any software(which is not approved by Ad.
Mod) to auto/manual sending ad links through email or chatting etc. Web page k kisi element me chupaa kar ad lgana. Empty page par ad place karna, jahan content exist na ho. Webpage par ad tarha lagana, Jis se user confuse ho jae k ad kon sa hai or real content kon sa.
Google ki other products or services k sath is tarha ads lagana Jo un products ya services ki policies k against ho. Site Behavior: Jin websites par Google k ad show hoty han un k liye zaroori hai k un ki site par user easily navigate kar saky, Wo user ki preferences ko change na karti hon Or kisi unwanted websites par redirect na hoti hon. Google Advertising Cookies: Google Adsense k publishers k liye zaroori hai k un ki privacy policy ho, Jis me clearly disclose kiya gya ho k koi third party aap ki website par ad serve kar k user k browser ki cookies ko check kar k information collect kar sakti hai. Google publishers ki website par ads display karny k liye Double Click Cookie use karta hai. Kisi bhi Applied law, rules or regulations k mutabiq Google Double Click Cookie ko use karty howe aap k business se related kisi bhi type ka data hasil karny k rights reserve rakhta hai. Identifying User: Publisher ko Google ki kisi bhi tarha ki personal informations kisi se share nai karni chahyen, Jis se permaneltly koi khas or unique device identify ho jae, For example; Google panda & Penguin Updates.
Children’s Online Privacy Protection Act (COPPA): Agar aap Google ki kisi bhi advertising service ko apni kisi esi site par use kar rahy han, Jo COPPA (children ki online Privacy & protection Act) ko cover karti ho to aap ko Google Tools use karty howe us k mutaliq clearly btana chahye. Jis k mutabiq aap 1. Children) k liye kisi bhi tarha k interesting ads display nai kar sakty. Gambling content: Adsense k ads gambling sites ya gambling se related content par display karna strictly restricted han. Google ki Gambling content se relatd publisher ki country ki location wise different policies han.
Countries k ek limited group k ilawa, Google kisi publisher ko allow nai karta k wo gambling content ya gambling content k links waly pages par adsense ad ko place kary. Gambling content me esi games bhi include han jis me user ko bets lga kar opportunity di jati hai k wo money or some prizes earn kary. Gambling content me online casino ki games, sports betting, lotteries, odds, mahjong, bingo, education ya supplemental materials, tips or bonus codes shamil han.
Niche kuch esy countries k list provide ki gae hai jahan Publishers online gambling ki information, content, links or games waly pages par bhi ads display kar k monetize kar sakty han.
Ad. Sense programme policies - Ad. Sense Help. All publishers are required to adhere to the following policies . If you fail to comply with these policies without permission from Google, we reserve the right to disable ad serving to your website and/or disable your Ad. Sense account at any time. If your account is disabled, then you will not be eligible for further participation in the Ad. Sense programme. Since we may change our policies at any time, please check here regularly for updates.
In accordance with our online Terms and Conditions, it's your responsibility to keep up to date with, and adhere to, the policies posted here. Exceptions to these policies are permitted only with authorisation from Google. Invalid clicks and impressions.
Publishers may not click their own ads or use any means to inflate impressions and/or clicks artificially, including manual methods. Find out more. Clicks on Google ads must result from genuine user interest. Any method that artificially generates clicks or impressions on your Google ads is strictly prohibited. These prohibited methods include, but are not limited to, repeated manual clicks or impressions, automated click and impression generating tools and the use of robots or deceptive software. Please note that clicking your own ads for any reason is prohibited.
Encouraging clicks. Publishers may not ask others to click their ads or use deceptive implementation methods to obtain clicks. This includes, but is not limited to, offering compensation to users for viewing ads or performing searches, promising to raise money for third parties for such behaviour or placing images next to individual ads. Find out more. In order to ensure a good experience for users and advertisers, publishers participating in the Ad. Sense programme may not: Compensate users for viewing ads or performing searches, or promise compensation to a third party for such behaviour.
Encourage users to click the Google ads using phrases such as . For instance, ads may be labelled . Some examples include content of an adult or violent nature, or content that advocates racial intolerance. This includes pages that display copyrighted material, pages hosting copyrighted files and pages that provide links driving traffic to pages that contain copyrighted material. It is our policy to respond to notices of alleged infringement that comply with the Digital Millennium Copyright Act (DMCA). For Ad. Sense publishers, if we receive a notice or otherwise have reason to believe that your page is infringing, we may terminate your participation in the programme. Counterfeit goods contain a trademark or logo that is identical to or substantially indistinguishable from the trademark of another.
They mimic the brand features of the product in an attempt to pass themselves off as a genuine product of the brand owner. Traffic sources. Google ads may not be placed on pages receiving traffic from certain sources.
For example, publishers may not participate in paid- to- click programmes, send unwanted emails or display ads as the result of the action of any software application. Also, publishers using online advertising must ensure that their pages comply with Google's Landing Page Quality Guidelines. Find out more. To ensure a positive experience for Internet users and Google advertisers, sites displaying Google ads may not: Use third- party services that generate clicks or impressions, such as paid- to- click, paid- to- surf, autosurf and click- exchange programmes. Be promoted through unsolicited mass emails or unwanted advertisements on third- party websites.
Display Google ads, search boxes or search results as a result of the actions of software applications such as toolbars. Be loaded by any software that can trigger pop- ups, redirect users to unwanted websites, modify browser settings or otherwise interfere with site navigation. It is your responsibility to ensure that no ad network or affiliate uses such methods to direct traffic to pages that contain your Ad. Sense code. Receive traffic from online advertising unless the site complies with the spirit of Google's Landing Page Quality Guidelines. For instance, users should be able to find easily what your ad promises. Ad behaviour. Publishers are permitted to make modifications to the Ad.
Sense ad code, so long as those modifications do not artificially inflate ad performance or harm advertisers. Please see Modification of the Ad. Sense ad code for more information. Ad placement. Publishers are encouraged to experiment with a variety of placements and ad formats. However, Ad. Sense code may not be placed in inappropriate places such as pop- ups, emails or software. Publishers must also adhere to the policies for each product used. Sites may not change user preferences, redirect users to unwanted websites, initiate downloads, include malware or contain pop- ups or pop- unders that interfere with site navigation.
Technical requirements. To help you to provide a quality user experience, Google has developed technical specifications for sites displaying Google ads. We only allow sites that comply with these technical specifications. Please review below for detailed technical requirements: Use supported languages.
Google publisher products do not support all languages. Applications for participation in these programmes can be for sites with content primarily in the following languages. Format requirements.
Ad. Sense for content (AFC) and Ad Exchange (Ad. X) display ads are not supported by all Web. View technologies. App developers wishing to monetise by publishing AFC and Ad. X display ads through a Web. View must use one of the following supported viewing frames. Google Ad. Mob and Ad.
X in- app ads may be shown in an app next to a Web. View so long as the Google Mobile Ads SDK is in use and the publisher is compliant with all other Ad. Sense programme policies.
Google advertising cookies. Ad. Sense publishers must have and abide by a privacy policy that discloses that third parties may be placing and reading cookies on your users' browsers, or using web beacons to collect information as a result of ad serving on your website. Find out more. Google uses the Double. Click cookie on publisher websites displaying Ad.
Sense for content ads. Subject to any applicable laws, rules and regulations, you will have the sole and exclusive right to use all data derived from your use of the Double. Click cookie for any purpose related to your business, provided that Google may use and disclose this data subject to the terms of Google's advertising privacy policies and any applicable laws, rules and regulations.
If your current advertising services have a contract with Google or Double. Click that already has a specific provision defining data ownership, that provision instead of this policy will govern the data collected under that contract.
Find out more about preparing your privacy policy. Identifying users and user consent. You must not pass any information to Google: that Google could use or recognise as personally identifiable information; orthat permanently identifies a particular device (such as a mobile phone's unique device identifier if such an identifier cannot be reset).
You must not use Google Ad. Sense to facilitate the merging of personally identifiable information with information previously collected as non- personally identifiable information without robust notice of, and the user's prior affirmative (i. To comply with this disclosure obligation with respect to Google. We have different policies for gambling content, based on the country in which a publisher is located.
Publishers outside a limited group of countries are not allowed to place ads on any gambling content or on any pages with links to gambling content. This includes any content that allows users to place bets or play games in exchange for an opportunity to earn money or other prizes. Find out more. In this select group of countries, publishers are allowed to monetise pages with online gambling, information about online gambling content and pages that link to gambling content. Gambling content includes: online casino games, sports betting, bingo, lotteries, tips, odds, handicapping, mahjong, educational/supplemental materials and bonus codes.
Austria. Greece. Portugal. Belgium. Ireland.
Romania. Canada. Italy. Serbia. Denmark. Israel. Spain. Finland. Norway. Sweden. France. Peru. United Kingdom. Currently, these publishers must meet Google.
If you're eligible, then Ad. Sense will be certain to contact you. Publishers located outside these countries aren. If you don't wish to receive gambling ads on your site, no action is required on your part.
Examples: Publishers who have not been selected or approved for gambling content: Allowed. Not allowed. Sites with play- for- fun games, contests, sweepstakes, raffles. Location- based gambling sites (hotel casinos and destination travel sites)Sites promoting fantasy sports. Sites selling books, ebooks, magazines, TV shows that discuss gambling- related activities. Discussion forums or blogs about gambling that don.